Javelin Marketing: Win with Fixed Income for an Older Population
by bobrichards ~ January 21st, 2009. Filed under: fixed income.
Approximately 8,000 people A DAY retire and that number will be above 10,000 people a day in just a few years. If you want to offer what these retirees want, you need to become knowledgeable about fixed income investments. Most importantly, you need to understand that the junk that financial institutions package (bond funds, closed end bond funds) are NOT fixed income instruments. The moment that fixed income instruments get packaged into a pool, they lose their biggest benefits: a fixed income and a fixed return of principal at a specific time in the future. It’s these certainties that retirees desire–not the “good luck” promise of the next fund.
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If you want to attract affluent retirees, then offer what they want. Get your education now, your free report “Use Fixed Income to Attract Affluent Retirees”
To meet seniors seeking information on their insurance and investments, ProspectMatch
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May 23rd, 2010 at 2:34 pm
Awesome article. Not many people think about how much money they loose if they retire early. Which I think is a really bad thing in personal planning.
June 18th, 2010 at 11:43 pm
Thanks for this great article. People need to start really thinking about how much money they’re losing if they’re going to be retiring early. Not to mention how it’s going to be affecting the future generations.
June 24th, 2010 at 1:09 pm
Kate…
I think you need Buy celebrex…
August 21st, 2010 at 11:54 am
Discipline is probably the most important trait of successful investing. Most people when doing well in a position get greedy and stay too long. most performing poorly stay too long. You can read and try to decipher all the fundamentals and even get it right and still lose. As technology changes faster and faster long term investing will be very tricky. Companies will come and go as technology changes. Human nature will likely be the only constant
May 3rd, 2011 at 2:48 pm
It can be hard to stay disciplined in a economy like this.. Clearly It does pay off in the end, however with the economic situation we are in, lots of families have no other option and are forced to take out early…
May 12th, 2011 at 10:30 pm
Use Fixed Income to Attract Affluent Retirees? I’m gonna tell me grandma about that, thanks.
November 21st, 2011 at 9:59 pm
When it comes to the quality of lead, I am always reminded of the movie Glengarry Glen Ross. I have to agree with your premise, that it is essential to find leads which are genuine and do not waste time and effort.