It’s Not Sales and Marketing that Will Grow Your Business
by admin ~ June 12th, 2009. Filed under: practice management.Do you have too little time each day even though you’re not hitting your income goals?
Do you, like many advisors, think that increasing your business, gaining clients, is centered on marketing and sales. It’s not.
What saps your time is your business structure. The products you handle, the prospects you serve, how you deliver services–is usually so uncoordinated and lacking congruency, that much of the time that should be committed to marketing and sales is lost.
So the first place to look to increase your revenues is your business structure and your business methods. Consider that your doctor spends about 12 minutes with each patient and you even get billed for the things his nurse and receptionist do. Now THAT’S financial efficiency.
Stop running yourself ragged. Turn your time into money when you use your time correctly. The Practice Management download will help you uncover the incongruousness in your business and show how you can restructure so that you can rapidly grow your business.
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June 24th, 2009 at 10:43 am
“business structure and your business methods” is the root of every business. Marketing is also important but it comes after you have established both metioned previously. Without those two, even if you have a very good marketing, your business would simply wont last to handle the influx of consumers.
June 25th, 2009 at 2:47 am
I agree with you. Business structure is vital to performing efficiently. And when it comes down to it efficiency is what you need to improve. Finding new methods or more efficient ways of doing things will ultimately generate you more money in the long run
June 29th, 2009 at 3:02 pm
Hmmm, it’s a balance between how much more you can get per time and how many clients you can get per time. Interesting.
July 2nd, 2009 at 9:04 am
I’m not sure that I agree with this. You raise some interesting points, but marketing and sales definitely play a role.
July 23rd, 2009 at 5:17 pm
Yep, i am also a strong votary of a strong business structure for success. If we succeed in building a good fabric ,rest would fall in place automatically. It would be sagacious to spend more time in getting the groundworks done for a better business plan and structure than to rue later.
August 10th, 2009 at 3:29 am
Awesome Blog! it’s a balance between how much more you can get per time and how many clients you can get per time. Interesting.YouTube marketing is a great way to market your websites! I had no visitors, until 2 months after starting Video Marketing and using this Traffic Generating Site . My site reached many more visitors! Thanks!
August 12th, 2009 at 1:14 pm
thanks for the financial efficiency idea, this is a very great idea. i hope i can to this :). thanks.
August 16th, 2009 at 1:29 pm
Analysing manhours is definatelly an important part of any business.
August 21st, 2009 at 1:27 pm
Business structure is vital to performing efficiently. And when it comes down to it efficiency is what you need to improve. Nice stuff.
August 26th, 2009 at 10:10 pm
It very true that in order to increase revenue business analysis is very important and more important is the analyze the business structure. Hope Practice Management helps to restructure the business method.
September 2nd, 2009 at 8:12 pm
Excellent report. My weakness is the ability to focus. Being an entrepreneur, I am very creative and innovative. Which means ideas come to me quite frequently. It’s very hard for me to just focus on one thing.
September 3rd, 2009 at 4:55 am
Interesting view. I agree and disagree. You can build the best widget with potential for a high percentage of profit margin and still not get your item out to the masses, especially in today’s market. I think proper sales/marketing is a vital partner to a good business structure to succeed in today’s competitive market.
November 18th, 2009 at 9:28 pm
I can understand where you’re coming from with this one. You would think that more people would have a fairly good idea on how to structure their business so that it can scale easily with growth. Just thinking about it now, you see this kind of problem with new startups all the time.
I’ll be sure to remember to keep this in mind when I start growing my own business. If you want to know about probiotics, you can check out my site, it happens to have the best probiotics supplements around.
November 24th, 2009 at 2:18 pm
I am not in the situation to agree with you 100%,though you have mentioned some useful points but i believe that marketing and sales is the key factor for sales.If marketing not essential then why people are hiring person for marketing?Thanks for your awesome post.
November 24th, 2009 at 4:14 pm
i agree, sometimes it can pay if you take a moment, stop and think. Look at your business from an outsiders point of view, create a checklist of possibble black areas and implement positive changes. Each positive change makes your business stronger.
December 3rd, 2009 at 5:43 pm
Being an entrepreneur, I am very creative and innovative. Which means ideas come to me quite frequently. It’s very hard for me to just focus on one thing.
December 16th, 2009 at 10:05 pm
This is very true. We just completely restructured our business from the ground up and it is way more important than concentrating on sales. Sure sales are the driving force, but we set our selves up to win and the sales come from that. Back to the basics.
December 19th, 2009 at 8:57 am
I read in an article that besides money and people (input), we also need trust to grow our business. Is it true? How can we keep trust when we meet many new people and we know that everyone just wants to benefit? Well, as written in the article, trust has been proven as an essential tool to keep thing going well. Remember how financial crisis was becoming severe and severe in Asian countries because the citizens didn’t trust that their governments would be able to accommodate their needs and safety? See the opposite happened at developed countries? People do business with you mostly because they trust you, that you will do your role well. And you do the same to the others, and your business can grow.
December 24th, 2009 at 3:09 pm
Yes, Practice Management can allow us to turn our money correctly into desired goals. Thanks for sharing
December 24th, 2009 at 11:58 pm
I dont completely agree with you.
Marketing is the backbone of any business
January 5th, 2010 at 6:02 pm
The first step to look in is the business structure ofcourse.
January 8th, 2010 at 8:42 am
Time management plays an important role in any business.You have to set how much time for marketing,for monitoring and other parts of the business.It is not how much time you spend working but how much dedication and focus you give in everything you do.
January 14th, 2010 at 1:58 pm
Someone said on this blog that they often have a hard time keeping focused. I beleive it was “Internet Business”. Anyways, I can really relate on this since many of my ideas come rapidly as well. Business structure is crucial to having a successful business.
I would love learn more about getting around this in order to focus on one task at a time.
January 16th, 2010 at 12:49 pm
Yeah you are absolutely right. Sometimes marketing enough can’t bring success in business. There are lot of things needed to have success in business.
January 16th, 2010 at 10:23 pm
My marketing section is so bad as I am not getting any sales for the past five months. What is the main reason behind that?
January 18th, 2010 at 6:08 pm
As a business owner most days I feel I run myself ragged, I want to do it all myself. It becomes hard to delegate. Thanks for the info, it is very beneficial to help me get on track!
January 20th, 2010 at 3:38 pm
Though, sales and marketing is not only factor to grow our business. But it is so hard to implement excellent marketing strategy. Thanks for sharing the link download
January 31st, 2010 at 1:43 pm
At first, the topic prompt me but later I got an Idea of what it actually is about , you are right in your sense that there are things that matters most for you than the marketing.
February 2nd, 2010 at 8:37 am
Interesting post. My company focuses too much on marketing. I’ll share this with the higher ups. Thank you.
February 2nd, 2010 at 11:00 am
While I agree that marketing is one of the most important aspects of business, it’s still essential to keep the entire business process in check…like what was said, you could use the extra time you got from optimizing your processes for more marketing and sales.
February 3rd, 2010 at 1:30 pm
Yeah you are absolutely right. Sometimes marketing enough can’t bring success in business. There are lot of things needed to have success in business.
February 11th, 2010 at 8:22 pm
Excellent point about doctors. I have always loved how the nurses do all the dirty work and the doctor gets all the money. They are definitely getting a raw deal there. I do agree with you, your business structure is number one in importance because it guides everything else.
February 12th, 2010 at 9:00 pm
Absolutely. If you don’t have the structure to handle the new clients marketing and sales will bring you, it will all collapse around you.
February 13th, 2010 at 3:22 pm
You should look into the business structure first but marketing is also very important. I enjoyed reading your article.
February 17th, 2010 at 3:38 pm
Nice post ………It’s Not Sales and Marketing that Will Grow Your Business
February 18th, 2010 at 12:45 pm
Time management and persistence are two keys to running a successful business, but marketing and prospecting is at the root of most small businesses
February 19th, 2010 at 12:27 am
Spot on! As a business owner I find a comparison with what you’ve said. It’s not the number of lead/enquiries you receive, nor is it the number of opportunities - it’s sales that matter for turnover.
I frequently hear “We got X number of enquiries, that’s great”. It is, but for any business to be efficient you would much prefer 10 enquiries and 10 sales to 1,000 enquiries and 10 sales…
It’s finding the balance!
Thanks