Javelin Marketing-A Simple Way to Delegate Prospecting

by admin ~ June 6th, 2009. Filed under: financial services marketing.

With 100 million Americans logging on daily, the Internet is a super powerful method of financial services marketing.  In fact, even when consumers are searching for you directly, research shows that more people use thew Internet than yellow pages.  So if the Internet is not part of your financial services marketing mix, you lose business as people can’t find you.

One of the more popular ways to market yourself on the Internet is using Google Adwords.  But the cost is outrageous.  For example, let’s say you want to be found when a prospect does a Google search for “Chicago Financial Advisor.” Because of intense competition, it could cost you $5 per click for that key phrase (you’ll be competing against Charles Schwab and others with deep pockets).  This means you pay Goggle $5 every time someone clicks on your link even if they never call you, they leave your web site in 3 seconds or fail to take any action.  In other words, you become a cash machine for Google and if you don;t have a BIG financial services marketing budget, this may be beyond your means.

But there’s a way to harness this marketing power for much less and this video download explains.  Turn your speakers on.

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4 Responses to Javelin Marketing-A Simple Way to Delegate Prospecting

  1. Efusjon

    There are other ad networks that are much cheaper than Adwords, but of course traffic and viewership tends to be tier 2. However, if you have a targeted campaign then you can be very successful.

  2. albuquerque web design

    Agree with you if we don’t have a BIG financial services marketing budget,then we are no more able to get outstanding results.

  3. publicidad en internet

    Natural SEO and article marketing can be as productive as PPC. You need to change your mindset a bit but its works.

  4. Adult Family Home

    True, I actually came across a study recently that showed that 80% of americans now turn to search engines with looking for a company.

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