With 100 million Americans logging on daily, the Internet is a super powerful method of financial services marketing.  In fact, even when consumers are searching for you directly, research shows that more people use thew Internet than yellow pages.  So if the Internet is not part of your financial services marketing mix, you lose business as people can’t find you.

One of the more popular ways to market yourself on the Internet is using Google Adwords.  But the cost is outrageous.  For example, let’s say you want to be found when a prospect does a Google search for “Chicago Financial Advisor.” Because of intense competition, it could cost you $5 per click for that key phrase (you’ll be competing against Charles Schwab and others with deep pockets).  This means you pay Goggle $5 every time someone clicks on your link even if they never call you, they leave your web site in 3 seconds or fail to take any action.  In other words, you become a cash machine for Google and if you don;t have a BIG financial services marketing budget, this may be beyond your means.

But there’s a way to harness this marketing power for much less and this video download explains.  Turn your speakers on.

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