Javelin Marketing-A Simple Way to Delegate Prospecting
by admin ~ June 6th, 2009. Filed under: financial services marketing.With 100 million Americans logging on daily, the Internet is a super powerful method of financial services marketing. In fact, even when consumers are searching for you directly, research shows that more people use thew Internet than yellow pages. So if the Internet is not part of your financial services marketing mix, you lose business as people can’t find you.
One of the more popular ways to market yourself on the Internet is using Google Adwords. But the cost is outrageous. For example, let’s say you want to be found when a prospect does a Google search for “Chicago Financial Advisor.” Because of intense competition, it could cost you $5 per click for that key phrase (you’ll be competing against Charles Schwab and others with deep pockets). This means you pay Goggle $5 every time someone clicks on your link even if they never call you, they leave your web site in 3 seconds or fail to take any action. In other words, you become a cash machine for Google and if you don’t have a BIG financial services marketing budget, this may be beyond your means.
But there’s a way to harness this marketing power for much less and this video download explains. Turn your speakers on.
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July 26th, 2009 at 11:08 pm
There are other ad networks that are much cheaper than Adwords, but of course traffic and viewership tends to be tier 2. However, if you have a targeted campaign then you can be very successful.
November 24th, 2009 at 1:56 pm
Agree with you if we don’t have a BIG financial services marketing budget,then we are no more able to get outstanding results.
January 3rd, 2010 at 11:50 pm
Natural SEO and article marketing can be as productive as PPC. You need to change your mindset a bit but its works.
January 23rd, 2010 at 8:19 am
True, I actually came across a study recently that showed that 80% of americans now turn to search engines with looking for a company.
March 3rd, 2010 at 2:37 am
I have to agree with you on the competition for Google Adwords campaigns. I have been on both sides as an advertiser using google adwords on my site and I have used google adwords for marketing purposes. While it feels good to know people are finding your site it can also become a very expensive marketing campaign with out much coming back in return. Any other forms of marketing help greatly.
March 8th, 2010 at 1:09 pm
I personally use google adwords before and I have to say it’s a good return on investment (if you really know how to market your product) anyway, thank you for the podcast!
March 25th, 2010 at 9:30 am
Google adwords is great - but I still prefer good old SEO
April 22nd, 2010 at 1:31 am
I agree with one of the other commenters that while Google Adwords is great, old fashioned, organic SEO is still preferable. I feel like it is a more ‘honest’ approach to getting your site noticed. Besides this, it allows you the chance to get to know your niche better
April 24th, 2010 at 6:35 pm
I am a self-employed teacher and I am currently “shopping around” to find the best way to market my services. Although I am not a financial advisor I know that I can learn a lot from the tickets you share with us. I am going to watch your video because acquiring new clients and coming out on top of the Google entries is quite a challenge. This is very useful!!!!!
April 28th, 2010 at 11:56 am
i agree that seo is anytime better than ppc . sometimes pppc or google adwords becomes really very expensive .
July 12th, 2010 at 7:44 am
I have tried both traditional SEM, article marketing, optimization, video marketing and PPC. My experience is that I get the most qualified traffic by using ppc.
Thanks for the post, mate.
July 23rd, 2010 at 5:37 pm
Although PPC is costly it is the quickest way to generate traffic. Yes, if you don’t know what you’re doing you will get burned, badly, but if you do know what you’re doing it can become a cash machine for YOU, not just Google.
July 23rd, 2010 at 9:55 pm
I agree Jackie, I find PPC gives the greatest profit, so for all my new sites I don’t optimize it for the search engines, I simply set up my PPC campaign and watch the money roll in!