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Please read my earlier post about the importance of using an insurance newsletter to convert prospects to clients.

If you just send a newsletter with some interesting information but the article does not call the reader to action  (e.g., “send back the coupon for more information”), your insurance newsletter will be a waste of your money.  You must get the reader to RESPOND!

“I have received seven phone calls and set appointments with five qualified, ready-to act prospects. In all, I will probably close about $500k of new annuity/investment business (not to mention a few LTC policies). This is all business that I probably would have never seen if not for sending out the newsletter.”  C. Meeks, MD

Many professionals have no idea how to use their insurance newsletter to make them money. These
professionals think that somehow they will profit by sending a nice four-page newsletter with their
picture and articles unrelated to their clients’ and prospects’ concerns that quickly gets tossed in the
trash. Want to know the secret to making a newsletter profitable?

Three Secrets of a Profitable Newsletter

1. The articles must make a recommendation. You can’t simply educate people. If you do, you
will never earn more than a school teacher.

2. Each article must leave the reader hungry: “Where can I find out more about this?” Each article
in the SeniorFinances Insurance Newsletter leaves ‘em wanting more, and each article ends offering a free
report, a free analysis, a free something to get them to respond (we tell you where to get every
one of the items offered for free from the Internet, or from an insurance company or a B/D, etc).

3. A reply coupon must accompany your insurance newsletter. The coupon urges your prospect to mail back
for information that was mentioned in your newsletter. Each month, you will get from 2% to 3%
of these coupons back from readers (e.g. send 500 newsletters and you will get 10-15
responses—won’t it be nice to have them contact you for a change?). This response opens the
door to an appointment and then a sale. You can directly trace sales that you would have
otherwise missed to your SeniorFinances newsletter. It’s like having a sales assistant calling on
your prospects and clients, setting you up for appointments.

When you order the SeniorFinances Insurance Newsletter, we give you the articles or reports that you can send in response to their inquiries or tell you where to get them at no cost. So you have a turnkey system to get their attention, respond, and then follow up for an appointment. You will easily do business with 30% of the people who respond. It’s an easy extra few sales a month because you really don’t do any selling; you just give them what they asked for.

“My first call came from Mollie … The newsletter prompted her to call me about the $150,000 she had. The money was moved into her assets that I managed.”
G. Campbell, Ashford, CT

Stop Losing Sales

Use the SeniorFinances Insurance newsletter. It is designed specifically for the mature market (affluent investors age 50+). We do not mention individual products by brand, but we do talk about insurance products and services and not just vague concepts. The readers want to know more and will respond because the articles entice the reader to request additional details. Each article is a tasty morsel, whetting the reader’s appetite for more.

Your time is worth over $200 an hour, so it wouldn’t be worth even 12 minutes of your time writing your own insurance newsletter. This is the easy way to get it done and get calls and responses every month from people wanting to invest with you! You download it each month and can make as many copies as you want on your office laser printer (or use the email version). It really looks like it comes from your office—not some slick 4-color newsletter that everyone knows
you did not write.

Customize it!

We realize that no two financial professionals have the same business. So you have flexibility to customize the newsletter. I know that of the three to four articles in each newsletter, not every article will fit your business. So we give you a choice of articles to use. You get access to our database of over 200 prior articles on our company’s website. FINRA review
letters are supplied to you each month.

Need to change some wording or insert a paragraph about your upcoming seminar? Since you receive the insurance newsletter electronically, just bring it up on your PC screen and add any text you like. Have a truly customized newsletter by spending just a few minutes on each issue. And we show you how to easily insert your picture right from your computer screen into the newsletter.

Make as Many Copies As You Want

Get the insurance newsletter for the equivalent of $49 per month and make as many copies as you desire. It’s not like one of those letters that you pay for by the copy. Once you subscribe for the low annual price, you can make as many copies as you want—to mail to clients and prospects, to hand out at seminars, to leave in the reception room at your doctor’s office!

A monthly insurance newsletter is essential to get the most out of your seminars or other prospecting. You’ve spent the time and effort meeting them and heating them up; don’t let the prospects get
cold!!!

Download your copy of the SeniorFinances Insurance Newsletter.

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