Javelin Marketing: Why You Must Offer CDs
by admin ~ February 2nd, 2009. Filed under: offering CDs.If you are any type of financial sales professional, you must offer bank CDs to your prospects. I know you can’t make any money offering and selling CDs but that misses the point. In this economy, consumers , especially older consumers, want safety. If you want to grow your business, OFFER PEOPLE WHAT THEY WANT. It’s incredible how much business financial professionals lose because they don’t understand this simple concept: stop talking about your product and your service and offer people what they want. In the long run, you’ll schedule more appointments and sell more of your product and service anyway.
You must separate the meeting of prospects (i.e. marketing) from selling. If you don;t meet6 people, you won’t make any sales. The way you meet people, is to offer what they want. Then, once you are face to face, you have the opportunity for fact finding and to sell your product or service, if appropriate.
If you don’t believe me, then read this article of how these financial professionals attracted more new clients in a couple years by offering CDs, than you are likely to attract in your entire career.
Listen to this post
July 22nd, 2009 at 10:00 am
It’s inspiring me.. I’ll prepare CD or Video for my clients.. Thanks so much Javelin..
December 13th, 2009 at 3:57 pm
Yes.. I do the same to my clients. Offering cd to clients beside it show up about our attention it can bring good image for our business
June 17th, 2010 at 1:11 pm
Great Work! I was wondering after reading the title of your post. But now I have come to know that CDs will really act like as great promotional tool. I shall start preparing CDs for my client now onwards. Thanks
June 18th, 2010 at 3:04 am
You hit the nail right on the head! CDs are a great way to reach to clients and is even more convenient for them. Even if they decide not to go with it, they may know someone else who may be interested and could pass the CD along and lure in more people.
July 9th, 2010 at 5:31 pm
I also offer CD’s to my clients. It sets me apart from my competitors. Getting the edge will help boost sales, and give you a positive image.
July 9th, 2010 at 5:33 pm
Great Idea! I did not know what to expect from this article. It seems like an amazing idea, and I plan on implementing it ASAP. Promotion through CD’s has great potential it seems. Like Brian mentioned, if the client does not use it themselves they may pass it on.
Thanks,
D