Bora Bora which lies in the Pacific Ocean, is part of the French Polynesia Islands. An island economy, revenues come primarily from the sale of its abundant coconut and aquatic produce. But, the main income earner of Bora Bora is the tourism industry and it has no problem attracting visitors to the island. Its beaches [...]

Email marketing and Internet marketing are way underutiltized by financial advisors and insurance agents.  As a result, they miss out on finding a lot of business and that includes marketing to seniors who are using the internet in rapidly increasing numbers. After all, where do people of any age go to find fnancial information?  they do [...]

I have talked to many financial advisors and insurance professionals that have trouble marketing for new clients. They try different tactics and systems and don’t have sufficient results” seminar marketing, direct mail, employing telemarketers,etc.  These producers then report “financial seminars don’t work” or “direct mail doesn’t work” or “Internet leads don’t work.”  But if you [...]

Do you have too little time each day even though you’re not hitting your income goals? Do you, like many advisors, think that increasing your business, gaining clients, is centered on marketing and sales.  It’s not. What saps your time is your business structure. The products you handle, the prospects you serve, how you deliver [...]

How to Have More Time Each Day:  How to Find, Screen and Hire Assistants and Virtual Assistants Sure, it’s nice to have an assistant to do all of the administrative and clerical work.  In fact, it’s essential as in most parts of the country, you can hire such a person for $30,000 to $50,000 annually [...]

With 100 million Americans logging on daily, the Internet is a super powerful method of financial services marketing.  In fact, even when consumers are searching for you directly, research shows that more people use thew Internet than yellow pages.  So if the Internet is not part of your financial services marketing mix, you lose business [...]

(watch video–turn speakers on) Please read my earlier post about the importance of using an insurance newsletter to convert prospects to clients. If you just send a newsletter with some interesting information but the article does not call the reader to action  (e.g., “send back the coupon for more information”), your insurance newsletter will be [...]

The life expectancy tables provide by IRS and other sources are dangerous to use.   These tables show, for example, that a 65 year old has 17 years to live.  While this is true, it’s the average life expectancy meaning that 50% die prior to age 82 and 50% die after age 82.  Therefore, using this [...]

There are billions of dollars “locked up” that you will never see.  These dollars are in real estate and stocks that your prospects and clients may even WANT TO SELL but they don’t.  They don’t sell because they will need to pay capital gains tax. So these billions of dollars are locked away from any financial [...]

If you are any type of financial sales professional, you must offer bank CDs to your prospects.  I know you can’t make any money offering and selling CDs but that misses the point.  In this economy, consumers , especially older consumers, want safety.  If you want to grow your business, OFFER PEOPLE WHAT THEY WANT. It’s [...]